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Business Analytics for Decision Making (Coursera) 【2020】

In this course you will learn how to create models for decision making. We will start with cluster analysis, a technique for data reduction that is very useful in market segmentation. You will then learn the basics of Monte Carlo simulation that will help you model the uncertainty that is prevalent in many business decisions.

A key element of decision making is to identify the best course of action. Since businesses problems often have too many alternative solutions, you will learn how optimization can help you identify the best option. What is really exciting about this course is that you won’t need to know a computer language or advanced statistics to learn about these predictive and prescriptive analytic models. The Analytic Solver Platform and basic knowledge of Excel is all you’ll need. Learners participating in assignments will be able to get free access to the Analytic Solver Platform.

Course 3 of 5 in the Data Analytics for Business Bootcamp Specialization.



Data Exploration and Reduction — Cluster Analysis

Graded: Week 1 Quiz

Graded: Week 1 Application Assignment – Clustering


Dealing with Uncertainty and Analyzing Risk

Graded: Week 2 Quiz

Graded: Week 2 Application Assignment – Monte Carlo Simulation


Identifying the Best Options — Optimization

At the end of this module students should be able to: 1. Develop a spreadsheet model for an optimization problem 2. Use Excel to solve optimization models 3. Interpret solutions and conduct what-if analysis

Graded: Week 3 Quiz

Graded: Week 3 Application Assignment – Linear Optimization


Decision Analytics

At the end of this module students should be able to: 1. Given a business situation, apply an appropriate technique to identify the best solution alternatives 2. Formulate and solve models for business problems that requires yes/no decisions and logical constraints 3. Create models that mix techniques and tools such as simulation and optimizationAnalyze and interpret results to make informed decisions

Graded: Week 4 Quiz

Graded: Week 4 Application Assignment – Simulation Optimization