Recently I finished the Executive Program in Immersive Technologies™ by the IIEC, provided at https://courses10.com online learning platform. If you are interested, take a look at their programs.
Immersive Technologies include Virtual Reality, Augmented Reality, and Mixed Reality.
The website advrtas defines Immersive Technologies:
Immersive Technology is any technology that extends reality or creates a new reality by leveraging the 360 space. Because Immersive Technology leverages the 360 space/sphere, users can look in any direction and see content. Some types of Immersive Technology extend
reality by overlaying digital images on a user’s environment. Others create a new reality by completely shutting a user out from the rest of the world and immersing them in a digital environment.
The following video talks about the rise of these technologies and shows examples:
But what would XR which is the umbrella term, be like in 2025 for example?
The following video shows us:
Immersive Technologies in the Car Industry
I have been noticing great car designs lately and so I’ve done some research to see how
Immersive Technologies are being used in the car industry.
Ford’s agreement with Gravity Sketch is a good example of what is the potential that virtual reality may realize within the automotive world. The US carmaker has noticed the multiple benefits that the use of this immersive technology can bring along, in particular, in the design
process of vehicles. Virtual reality not only means optimizing the experience of the professionals who are responsible for the design of cars, but also saving time, improving productivity and obtaining more efficient results.
Designers can now give up the use of the paper format, and accomplish the task from the digital dimension directly. In order to do this, they can use VR glasses and wireless controls. These devices enable professionals to create 3D sketches of vehicles which they can move, hold, rotate, resize and modify. This technology makes it possible to adopt an approach which is more focused on the future driver’s experience. However, it should be said that this is not the first time that the company has tested immersive technologies. It had already done it before with mixed reality and Hololens devices.
Ford is not the only car manufacturer that bets on VR as a revolutionary technology in the design of vehicles. In the last edition of Siggraph in Vancouver, Porsche introduced its application “Speed of Light”, which is an immersive technology that makes possible to get to know exactly how light behaves with the different surfaces and angles of vehicles. Last year, Seat praised the virtual reality’s ability for reducing the production time by 30%. The firm is aware of the potential that this technology has both inside and outside the factories, in particular, in authorized dealers. The Spanish manufacturer points out that one of its great advantages is the opportunity to offer customers new experiences such as selecting the finish or the color of vehicles, and checking the results on the spot.
Ford & Gravity Sketch 3D Virtual Reality Car Design
How HoloLens is driving automobile design at Ford
What About Immersive Experiences? Remember the movie Avatar?
I was amazed to see the features that the car has and how it can sense your feelings and change the colors of the lights on the back, like a creature. This shows us how important it is and will be to be very creative and how we will have to think in another way when designing
Mercedes Benz designed a car inspired by that movie. It is the model AVTR.
This Mercedes can Drive Sideways / AVTR
James Cameron made an Avatar 2 concept car with Mercedes-Benz: Vision AVTR
The following is a link to the new movie Avatar2:
This makes me think that maybe it will become a trend that people from the film industry will be partnering or collaborating with big car brands to create products so as they can deliver the immersive experiences.
There is no doubt that the working as a designer will become a fantastic experience!
Written by Veronica Chiaravalli