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International Business Environment (Coursera)

This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.

This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.

Course 5 of 6 in the International Business Essentials Specialization.

Syllabus

WEEK 1

First Ideas

This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models.

Graded: Seimens Case Study- Meeting Global and Local Needs

WEEK 2

Analysing the External Environment

This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels.

Graded: Quiz: PEST and PESTLE

Graded: SWOT Analysis

Graded: Peer Review: Harrods

WEEK 3

Analysing the Immediate Competitive Environment

This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses.

Graded: Quiz: Product Life Cycle

Graded: Quiz: Boston Box Matrix

WEEK 4

Analysing the Wider Competitive Environment

This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter’s Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter’s Five Forces model; Competitive strategies, and competitive advantage, using Porter’s strategies for competitive advantage

Graded: 4.6 Case Study- Rolls-Royce

Graded: 4.9 Quiz

ENROLL IN COURSE