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MOOC Users Highly Educated, Have Experienced Career Benefits

Earlier this year, BestCerts conducted the first survey of our users. We wanted to find out more about who you are, why you’re interested in MOOCs, and what value you have found in free courses. We didn’t require our respondents to have registered for, paid for, or completed a MOOC. Our plan is to conduct similar surveys annually so that we can compare the results from year to year.

A number of people contributed to this survey: Charlie Chung designed the survey questions and did some preliminary analysis, Laurie Pickard wrote this article, Ronny de Winter dug deeper into the data to generate some of the graphs below, and Scott Robertson made the graphs look visually better.

We received nearly 2,500 responses to the survey. Overall, we found that BestCerts users tend to be highly educated. You are interested in MOOCs for both personal and professional reasons, and many of you have experienced career benefit from MOOCs. On the whole, you aren’t keen to pay for MOOCs, and you are divided over the value of the social and interactive elements of MOOCs.

More detailed results from the survey are below.


About a third of those who responded (32.8%) were from the United States. Western Europe had the second highest amount of respondents. Respondents from the African continent and from India each represented about 11% of survey responses. MOOCs have been popular in India for some time. The fact that African respondents contributed so many survey responses shows us that MOOCs may be on the rise in Africa.

Our survey had strong, roughly even representation across all ages, from teenagers to middle-aged adults, with slightly fewer respondents older than 65.

While all ages are represented about equally, within that there are major differences between regions: visitors from Western countries are on average older, and visitors from developing countries are younger.

Our users tend to be highly educated. Forty-five percent of survey respondents hold a graduate degree, and well over half have at least a four year degree.

Experience with MOOCs

Among our survey respondents, most (71%) had started at least one MOOC. Twenty-one percent described themselves as “Not familiar” with MOOCs.

Our users are interested in MOOCs for both personal and professional reasons. The most common reason our survey respondents gave for taking MOOCs was for personal interest (80% of respondents). The next most common reasons for taking MOOCs were to learn skills for a current job (52% of respondents) and to prepare for a new career (49%).

When deciding which courses to enroll in, our users weigh a variety of factors. Those factors include which university offers the course, how highly rated the course is on BestCerts, and which platform offers the course (among other reasons).

Benefits of MOOCs

Although most survey respondents expressed both an interest in and a familiarity with MOOCs, many (57%) were unable to identify tangible benefits of free and low-cost university courses. Among those who did find MOOCs beneficial, the most common benefit users reported was improved performance at a current job (257 respondents). Others said that their MOOC coursework had helped them get a new job (194 respondents) or earn a promotion (58 respondents).

Most users did not find benefit in the social and interactive elements of MOOCs. Less than half (48%) of respondents found discussion forums to be an important aspect of MOOCs, and only 25% found active contribution to a discussion forum to be an important aspect. Even fewer thought it was important to connect with other learners taking the same course, either virtually or in person.

More than half of users (51%) reported that they are not very willing to pay for a MOOC certificate, though close to half of users were at least somewhat willing to pay.

Most respondents (85%) thought that employers find at least some value in MOOC certificates, with 28% believing that employers find MOOC certificates highly or very highly valuable.

Interestingly, those who had taken fewer courses (or even none at all) were more convinced of the importance of earning a certificate in a course.

Among those who were willing to pay for a certificate, 60% said that the course topic had a strong impact on their willingness to pay for a course certificate. Fifty-two percent said that the institution or university offering a course had a strong impact on their willingness to pay. Other factors (the instructor/professor, the course platform, whether the course was part of a multi-course series, and so on) did not have a strong impact on most users’ willingness to pay for certification.

Since willingness to pay is such an important factor in the overall sustainability of the MOOC platforms (and their ongoing search for viable business models), we dug in a bit on the data on this topic. Interestingly, we found that Africa is the only region of the world in which there were more respondents willing to pay for a certificate than those not willing to pay.

Another interesting finding is that connecting with other students seems to be more important among those willing to pay for a certificate. This could indicate an opportunity for platforms to monetize some of the community features of MOOCs, not just certification.

Our survey also revealed that people who were newer to MOOCs were more willing to pay for certificates than more seasoned MOOC-ers.

Unsurprisingly, there was significantly more willingness to pay from those in the 36–45 age range. That willingness dropped off in the 56+ age range.