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Organizing for Innovation (Coursera)

This course is aimed at everyone with an interest in entrepreneurship and innovation. This includes graduate and undergraduate students, current, past, and future entrepreneurs, managers of innovative firms, or managers who are responsible for leading innovation in their company. There is no formal prerequisite to this course.

Throughout the course you’ll be exposed to an in-depth analysis of four applied case studies of successful ventures as well as both theoretical and applied frameworks helping you to better design and govern your organization.

This course should take you about 4 weeks to complete. By the time you finish it, you’ll have learned to:

• Evaluate the value-creating potential of your business idea and design the business model that is best suited to capture this value

• Manage talent and creativity by structuring the right incentives for existing employees as well as design strategies to retain and attract the very best talent

• Design formal organization structures that fit with the strategy of your business and the culture of your organization

• Understand and manage norms guiding behavior in organizations

• Recognize and manage bottlenecks hampering organizational growth

We really hope that you’ll enjoy the learning journey ahead. Good luck as you get started and we look forward to seeing you in class!

Syllabus

WEEK 1

Module 1: Evaluating your idea

In this module we will help you decide and analyze if an innovative business idea has potential to help you succeed the marketplace. At the end of this module, you will be able to analyze three dimensions of value: (1) Value created; (2) Value added; and (3) Value captured. Throughout the module we will illustrate the main concepts and frameworks using the case of D-Vine, the French startup that was awarded the Best Startup Award during the 2016 Consumer Electronic Show in Las Vegas.

Graded: Graded quiz

Graded: Building a business model from scratch

WEEK 2

Module 2: Managing people

In this module we will help you understand how to best select, motivate, and retain the most talented employees for your organization. To this end, we will focus on the role of incentives in: (1) shaping individual behavior; (2) motivating effort; and (3) aligning the goals of individuals with those of the organization. Throughout the module we will illustrate the main concepts and frameworks using a video case of a hypothetical new cook hired in a Michelin-star winning Parisian restaurant, Le George.

Graded: Graded quiz

Graded: Designing incentives for your new restaurant

WEEK 3

Module 3: Designing organizations

In this module we will help you design organizational structure and culture that promote efficient cooperation and coordination of individual efforts. To this end, we will focus in particular on the following elements of structure: (1) Organizing principle and organizational form; and (2) Allocation of authority; and the following elements of culture: (3) Norms of behavior and leadership style; and (4) Symbols and artifacts. Throughout the module we will illustrate the main concepts and frameworks using a video case Superamas, a successful French-Austrian cultural collective specializing in contemporary dance shows.

Graded: Graded quiz

Graded: The structure and culture of your organization

WEEK 4

Module 4: Re-designing for growth

In this module we will help you decide how, when, and where your business has the greatest potential for growth and what are the key obstacles associated with each dimension of expansion. We will focus in particular on the following three dimensions along which you can expand your business: (1) Horizontal growth; (2) Vertical growth; and (3) Geographic growth. Throughout the module we will illustrate the main concepts and frameworks using the case of L’Atelier des Chefs, Europe’s largest cooking school specializing in over-the-lunch cooking classes.

Graded: Graded quiz

Graded: Merger between Net-a-Porter and Yoox

ENROLL IN COURSE