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Speaking to Inspire: Ceremonial and Motivational Speeches (Coursera)

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The most memorable speeches inspire, entertain, and praise. By blending stories and eloquence, great speeches highlight the core values motivating an audience. You might need to do this in a keynote address, a eulogy, or simply a business meeting. Inspiring audiences is a common, but difficult writing challenge. You want a speech that elevates the topic and the audience.

This course gives you a method for preparing and delivering speeches that inspire and entertain. By the end of this course, you should be able to compose and deliver moving speeches that praise core audience values through evidence, storytelling, and humor. You should be able to write eloquent passages in tones appropriate to the audience and occasion and speak fluidly from either a well-prepared manuscript or from memory. Learners will record speeches, providing and receiving peer feedback.

Course 4 of 4 in the Dynamic Public Speaking Specialization

Syllabus

WEEK 1

Week 1. Using values and storytelling to develop a great speech

Welcome! We begin this week with an overview of the course: What it is and what we’ll be doing. With a sense for the topic, we can then get to know each other with an introductory speech. It’s a fun and easy speech that allows you to get to know some of your classmates. From there we can start preparing our speeches. We’ll start by finding the core values that will drive the speech. Values that speak to the topic and inspire your audience. We’ll then explore how to discuss those values through evidence and storytelling. By the end of the week, you’ll have a list of values and stories to write a speech. If you want, you can end the week by telling us a story and getting some feedback on it. This is a longer week. The storytelling material goes better in week one than week two. If you feel a bit overwhelmed, just know that this week will have a bit more content than the other weeks.

Graded: Introductory Speech

Graded: Week 1 quiz

WEEK 2

Week 2. Arrangement. Finding the right form for your speech.

Last week, we worked on developing the pieces of our speech (values and support). This week, we’ll take those pieces and build a speech outline. There are a few broad arrangement models that prove helpful in organizing the speech in a compelling and moving way. Having discussed invention and arrangement, we’ll watch and evaluate a sample speech. You’ll watch a speech, write up some feedback, and read how others analyzed the speech. Then back to some composition. Once we have the basic structure down, we can look to openers and closers, basically figuring out how to get into and out of the speech. Finally, we’ll look to some of the very specific concerns that emerge when dealing with speeches of introduction, eulogies, and award speeches.

Graded: Speech analysis #1

Graded: Week 2 quiz

WEEK 3

Week 3. Getting it just right. Good language, tone, and writing for the delivery

You have your outline, so now let transform that into a manuscript. This week is all about style. We’ll start by thinking about what overall style is most appropriate for your speech. Then we’ll move through a bunch of stylistic devices. These are equations for eloquence. You put your value into these stylistic devices and eloquence pops out the other side. From there, we can talk more about word choice and overall tone. Finally, we’ll talk a little bit about writing for the ear and drafting a speech manuscript (which is different from an essay). The assignment this week is a draft manuscript. This is just a chance to get some feedback from others on an early draft.

Graded: Week 3 quiz

WEEK 4

Week 4. Remembering and delivering a great speech.

You have your manuscript, now let’s perform it. Memory and delivery are clearly linked. We need to decide whether we’ll extemporize the speech, work from a manuscript, or memorize the whole thing. No one approach is inherently better, but should be a good response to the rhetorical situation. We’ll talk about making this decision. We’ll talk about how to format and read from a manuscript. We’ll talk about how to memorize speeches. Now we can finally get into some humor work. Some of this is certainly invention, but a lot of it is delivery. We’ll think about where and how to insert some humor into our speeches. And just as important, what to do when a joke falls flat. We’ll wrap up with some general delivery and performance issues. The honors assignment this week is a speech analysis. You’ll watch a speech, write up some feedback, and read how others analyzed the speech.

Graded: Speech analysis #2

Graded: Week 4 quiz

WEEK 5

Week 5: Review and assessment

Thank you for your time in this course. I hope the material has proven helpful in some way. We concluded our discussion of the ceremonial speech last week. I would like to spend a bit of time reflecting on the course. We will end this week with your final speech.

Video: Course review

Video: Other courses in this specialization

Video: Sample ceremonial speech

Graded: Ceremonial speech

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