In this course, you will engage in developing and strengthening the emotional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic marketing models and techniques for enhancing your personal image. You will learn how to communicate and showcase your skills and personality traits to prospective employers.
In particular, you will be able to:
– Implement strategic marketing models and tools, such as “4P”, marketing planning, brand management and brand equity for developing your self-marketing strategy;
– Create your personal branding plan and develop strategies for communicating it to perspective employers;
– Integrate social networking into your career branding;
– Present your brand to prospective employers.
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
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