New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Week 1 – Case for Action
Week 2 – Why so hard?
Week 3 – Customizing Your Filter
Week 4 – Discussing Filters from Different Creeds hard?
ENROLL IN COURSE